Branding identity for a coaching business that specialises in postpartum mental health. The client requested a feminine, classy yet friendly look and feel with a muted colour palette and warm tones. I provided reusable elements, mockups, redesigned emails, provided guidance on social media look and feel best practices for Canva (the client's choice of image editor), and created three custom Lightroom Mobile presets to use on the go for social posts.
Look and feel mock-up of how the website would look with new elements implemented.
The old branding of the same page, for reference.
Brand elements master reference sheet