Big in Japan


The Brief:

Promotional illustration, used across PlayStation Europe and AU/NZ regions to support a major yearly campaign, then later used as a regular theme for email CRM and head office meeting room wall art.

Tools & software:

  • Photoshop
  • Illustrator

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Final creative

Key art illustration - designed to be croppable in many ways for different banner sizes.

PlayStation Store on PS4

Twitter marketing activity

PlayStation Store hub on web

Head office meeting room

paint roller


Moodboard presented to design manager for approval, based on a combination of traditional Japanese elements and a more modern, cel-shaded illustration style

Investigating layout/elements for common banner sizes at first in very rough black and white, then in slightly higher fidelity and colours. This was presented to marketing stakeholders for approval.

Process GIF, from scamp to final coloured key art

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