PlayStation

Big in Japan

Promotional illustration, used across PlayStation Europe and AU/NZ regions to support a major yearly campaign, then later used as a regular theme for email CRM and head office meeting room wall art.

hello@barbasboth.com
briefcase

Final creative

Key art illustration - designed to be croppable in many ways for different banner sizes.
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PlayStation Store on PS4
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Twitter marketing activity
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PlayStation Store hub on web
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Head office meeting room

paint roller

Process

Moodboard presented to design manager for approval, based on a combination of traditional Japanese elements and a more modern, cel-shaded illustration style
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Investigating layout/elements for common banner sizes at first in very rough black and white, then in slightly higher fidelity and colours. This was presented to marketing stakeholders for approval.
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Process GIF, from scamp to final coloured key art
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