Promotional artwork used across PlayStation Europe and AU/NZ regions to support a major yearly campaign, in both digital and printed formats. I was responsible for concepting, supervising the 3D key art and managing the design/storyboard aspects of the animated versions.
The requirement was a bold colour and the magenta was chosen following several meetings with stakeholders to ensure a visually striking impact and avoiding similarity to other retailers' campaigns at this time of year.
The dynamic movement of the splashing liquid offsets the relatively simple palette and shapes.
~~~
Animated promo video
~~~
Still frame from the promo video. This is where the original concept comes through: the idea of a clean, high end gallery-type room with sculptures of elements from games that are shattered by their inner force and get splattered by an all-consuming black liquid made up of melted PlayStation shapes.
~~~
Various uses of the artwork on PS Store, PlayStation Blog and external channels
~~~