Promotional illustration, used across PlayStation Europe and AU/NZ regions to support a major yearly campaign. Inspired by B-movies, old horror comics and Goosebumps books.
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Key art
(All elements were separate and movable for artworkers to work with)
Alternative language logos with custom drawn dripping edges
PlayStation Store graphics on TVs, with game artwork incorporated.
Moodboard for the illustration - line art, colours, theme
Process GIF, from sketch to final coloured key art