Promotional artwork used across PlayStation Europe and AU/NZ regions to support a major yearly campaign. I was responsible for concepting, 3D key art and managing the design/storyboard aspects of the animated trailers.
This was the static asset for 2D artwork; the requirement was something simple to act as a backdrop to strong promotional messaging on multiple online platforms, and be easily animatable for promo videos.
Animated 30 second promo video
PlayStation Store graphics on TVs and online using the assets.
Moodboard for the balloon concept which was presented to stakeholders - this was what was approved as they were after something fresh, colourful and summery that is celebratory of the PlayStation brand.
Experimenting with low fidelity balloons and animations in 3D as proof of concept