The Exceptional Wellness Club

Branding & Web Design

Member only website

The Brief:

Branding identity and website re-skin for a mental wellbeing membership website for women. The new visuals had to loosely tie in with the Mamas Find Your Voice branding work, but with a distinct identity that projects class, vitality, freshness and relaxation. Inspired by tropical leaves and a "spa" feeling, I had to reskin a basic layout template without repositioning any of the elements themselves.

Tools & software:

  • Photoshop
  • Adobe XD

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Look and feel mock-up of the new theme

The old design of the same page, for reference.

Branding reference sheet handed over to the client

paint roller


The moodboard used for the designs.

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